Skylight is an app created to help people discover spirituality, nurture spiritual wellness, and connect to God through simple, daily practices. Leveraging brief exercises that focus on mindfulness, meditation, prayer, sleep, yoga, affirmation, and more, Skylight helps younger generations develop a relationship with God on their own terms. Discover more at skylight.org.

For many interested in learning about The Church of Jesus Christ of Latter-day Saints, there wasn’t a private, self-guided way to do it that was easily accessible. Contracted by the LDS Church, we created a brand-new app from the ground-up to give people a way to learn about sacred, spiritual, and religious topics on their own terms and at their own pace and—maybe most importantly—in a format and language they are familiar with. The Become app served as a stepping stone for the LDS church in developing new and innovative ways to reach more people searching for a connection to God and Jesus Christ in their lives. Read more about the app here.

Owned and operated by Walmart, Sam's Club is the 8th largest retailer in America, serving over 47 million members. With attrition rates on the rise, Sam's Club wanted to engage its member base through more frequent, digital communication. We tackled this in several ways, including segmenting their members by demographic and developing a year-long strategy for communicating with their first-year members. 

First Year Journey:

The first year of a customer's membership is their most critical. The more these members engage the first few months, the more likely they are to renew. We developed a first-year journey for these members, contacting them 24 times throughout the year. Each contact includes a direct mail, an email, and a corresponding landing page. 

Mom's and Dad's Club:

New moms are a very valuable, very loyal group of members for Sam's Club. We created a similar journey for these new moms, contacting them several times throughout the year, inviting them to join a community where they can access special offers, samples, and ideas.  

The BYU campus was deploying the security software DUO to help keep students’ information safe, but needed a way for students to learn about it and be inspired to activate it on their devices. This video was used for both.

Animation: Nocturnal Motion Design

Script: Maggie Franz

0:06 and 0:15 spots written for Weatherby Healthcare’s “Peace of Mind” campaign.

The Verizon brand got a new voice, and so did B2B. Our agency was tasked with bringing the updated tone to Verizon's business clients in a way they had never been talked to before. Because people in business are still just people. So we started to talk to them like it.  

The Verizon Business Solutions included:

Business Continuity

Wireless ATM

Remote Monitoring

Machine to Machine

The United States Postal Services has a lot of underutilized services for businesses. Small businesses could grow their customer base remarkably through direct mail services from the USPS. But not a lot of people know about them. So we took to the ground in the way the USPS preaches. We developed a direct mail and a battlecard for sales reps to distribute in their districts. 

Each year, the international juice company Xango releases a year-in-review book. For their tenth anniversary, they wanted to make it something people actually wanted to read. So we spiced up the raw data with some personality and better graphic treatment. 

Cover Copy:

Welcome to our big book of numbers. This book is here to show you what we’ve done in the last 10 years. It’s what we’ve affectionately coined our “brag book.” Because after 10 years, we’ve racked up some pretty impressive numbers, and we wanted to share. But it’s not just us. It’s all of you, too: Distributors, customers, inquirers and brag-book readers. Without you, we’d all just be a bunch of zeros. So this big braggy book of numbers goes out to all of you.

With the rollout of the new Verizon brand, the B2B voice had to shift. They needed their business solutions explained in an easy, approachable way that fit the new brand. The answer? Infographics.

Utah.com began a series of articles called Local View, so that tourists could get an inside look on the city from a local's perspective. Dozens were written. One has been released to the wild. View the live link here.

How do you make a video celebrating a goal to be a billion-dollar company without losing the overall company mission statement to help individuals? The executives at Weatherby Healthcare needed a video that did both. Their concern was that emphasizing the goal to become a billion dollar company removed the emphasis from the importance of the individual employees, doctors, and patients they service. So Billion Ones is about how a lofty goal can still be focused on the individual. 

Sam's Club is quickly joining the ranks of other smart grocers, by implementing advanced technology in its aisles—both physical and digital. With the rollout of their new app that will make ordering easier and smarter for their business members, they needed beautiful design and a simple way to explain it.

Verizon Business Solutions can get technical. Which is why Verizon needed a way to quickly and easily explain these solutions to potential customers. We created several short videos that sales reps could use as a tool to help explain their most complex solutions in a memorable way. 

Copy: Maggie Franz

Art Direction: Paul Butterfield

To help explain Sam's Club's top 8 demographics (or segments) we shot short, documentary-style films of real people who really shop at Sam's Club. The segments are grouped by Savings or Business members. We created a short, introductory video for each. 

Defend Innocence is a non-profit organization whose mission is to educate parents about the reality and dangers of sexual abuse of children. This video was meant to open up that dialogue and help create awareness, so parents would seek out information that will empower them to better protect their children. 

Copy: Maggie Franz

Motion graphics: Nocturnal Inc.